DECEMBER 2009
Community Partners has been appointed to market the advertising & sponsorship opportunities at the roundabouts and other sponsored landscape areas managed by Harrogate Borough Council.
"The prestigious and exclusive contract to sell the space is a major, and in some ways natural achievement for Community Partners, as we're actually a Harrogate based company and we know Harrogate and the surrounding district well." says Andrew Walker, Managing Director of Community Partners.
Although we've been trading in Harrogate for a number of years, most of our business currently comes from Scotland & the South of England. However we've done good business in Harrogate, Knaresborough, Boroughbridge, Pateley Bridge & Ripon before and we know the market well.
Living in Harrogate and attending business events like The Met Club in Harrogate has also kept us very up to date with the views of the local business community."
The current list of roundabouts and landscaped areas is likely to be expanded over the coming years to provide many more opportunities for potential sponsors.
NOVEMBER 2009
Harrogate based 'Community Partners' has been appointed as the advertising contractor to the prestigious Harrogate International Centre (HIC)
HIC chiefly comprises of the Conference Centre, the Exhibition Halls & The Royal Hall & this contract is to cover all the current display advertising sites on those properties. Every year over 300,000 people attend either Conferences/Exhibitions or Entertainment/Shows at HIC & last month HIC announced funding for a massive & exciting £13 million redevelopment of the site . This will complete in 2012 & is expected to bring further Exhibitions & Conferences to Harrogate.
It is currently estimated that the HIC events bring in over £20million per year into the Harrogate & its surrounding area & fund somewhere between 40- 50% of the incomes of the many Hotels, Shops & Restaurants in the area.
Community Partners was founded in 2006 & forms part of the AdGroup, that has been based in Harrogate since 1986. The company specialises in maximising advertising & sponsorship revenues to publicly owned bodies. Other contracts handled by the company include all the CalMac Ferries in Scotland & a number of roundabout/welcome sign sponsorship deals with Local Authorities including Leeds, Southampton & Portsmouth.
Andrew Walker, Managing Director of Community Partners, believes that it is a unique opportunity for local companies to target these visitors to Harrogate.
" Most of the delegates, exhibitors & visitors to the HIC are from other parts of the UK & come here with a reasonable budget for only a short time. Harrogate is a lovely town, in a beautiful & interesting area, & I think that local businesses who advertise should benefit enormously from publicising their products & services to these incomers."
DECEMBER 2008
On 31 December the 49.9% of Titan Bus UK Ltd & Titan Bus Ltd (Europe) were successfully sold to the co-owners of those companies; Titan Outdoor. This transaction draws to a close the old AdBus bus advertising involvement for the AdGroup & provides useful finance to grow its own companies in the interesting new business environment.
NOVEMBER 2008 - CityVision Media Ltd
The AdGroup has formed a new Digital Advertising company called CityVision Media Ltd, to promote large format, Digital advertising & sponsorship in City Centres. This Company will be spearheaded by recent appointment Deon Viljoen, who formerly headed Clear Channel in Uganda for 5 years. Deon moved to the UK in June and says "Uganda was a real challenge when I arrived, Clear Channel had recently launched in the country so existing relationships & best practices hadn't really been developed & most people hadn't heard of us. I'm really looking forward to this new challenge as the product is sensational. Adgroup is a really progressive company - focussed, ambitious, innovative, cash rich and a real investor in its people. We know what is required here, so watch this space..."
OCTOBER 2007 - Investors In People
Community Partners and Ad Group are delighted to have been recently re-accredited by Investors-In-People yet again. We have now achieved the “Investor In People” standard since 2001, highlighting not only our attitude towards the investment in and the development of our employees but also our continuous focus on improvement for our business partners and clients.
Leeds City Council
Community Partners has recently been appointed by Leeds City Council to manage their exciting Boundary Sign sponsorship scheme.
Community Partners will promote and sell the sponsorship for 28 Boundary Signs located on the key roads leading into the city. Further Boundary signs will become available over the next few months.
The expertise offered by Community Partners will raise substantial revenues from this sponsorship scheme and in co-operation with the Leeds City Council there will be a re-branding opportunity for the council that will raise the profile of their city to visitors and commuters.
The sponsorship signs, located directly below the Boundary Signs will match the two different sizes planned, and offer sponsors a superb opportunity of raising their profile through this form of outdoor media. Revenues will go towards the cost of re-branding the existing Boundary Signs and the costs for creating new signs where needed.
