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CASE STUDY City of York

The Council has worked successfully with Community Partners in developing its advertising opportunities and broader portfolio. They have provided a professional, transparent and responsive service to the Council.

DAVID WALKER

Head of Financial Procedures, City of York Council

 

York now has a successful advertising portfolio encompassing roundabouts, Park and Ride Sites, Car Parks and Boundary Signs.

 

City of York Council, along with many other local authorities across the country, has been looking to develop its advertising revenue potential.  The Council entered into a commercial partnership with Community Partners to utilise their professional knowledge and skills of the advertising market to deliver a successful advertising portfolio.

One of the greatest challenges for York was how to integrate commercial advertising into an historic city without detracting from its many historic buildings and visitor attractions.  In making this work it has been important to understand the sensitivities and react quickly to any issues that arise.  The outcome of this work is that York now has a successful and growing advertising portfolio encompassing roundabouts, Park and Ride Sites, Car Parks and Boundary Signs.

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