The Boundary Signs and Gateway Signs in your authority area are valuable assets as they are able to raise substantial revenues from a sponsorship scheme.
Sponsorship signs located on Boundary signs or Gateway signs are extremely popular and in demand by both local and regional companies.
If a motorway or major A-class road passes through the area, then Gateway signs located close to exit points inform the visitors in which authority they are. Boundary signs could offer a 'Welcome to' your authority whereas a Gateway sign could offer a 'You are now in' your authority area.
By working in partnership with Community Partners, you can raise much needed revenues by introducing a scheme that meets the needs of the commercial world.
As one of the first things that any visitor would see when entering your authority area, Boundary and Gateway signs give off a positive and welcoming feeling.
Civic pride is very important and a Boundary sign or Gateway Sign sponsorship scheme, carefully managed, show that you are a forward thinking authority meeting the needs of the commercial world and at the same time, reducing the many illegal signs that do not comply with your planning requirements.
From the sponsor's viewpoint, their signs would be seen by thousands of motorists and pedestrians on a daily basis.
Your council could also promote your corporate image with these signs or with the revenues create completely new signs.
Community Partners would liase with all departments including highways safety, corporate communications, and planning to ensure that a scheme fits all the criteria.
Many local authorities throughout the UK have a successful Boundary or Gateway sign sponsorship scheme in place.
Community Partners would ensure that you would benefit from the true commercial value of this form of sponsorship and deliver substantial additional revenues from developing such a sponsorship scheme.
