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''We chose to use roundabout advertising in order to drive footfall into our Newbury store in response to a new competitor that opened nearby. This meant that we were able to effectively prevent them from using an advertising opportunity and equally boost our presence in the local area. We want to reassure our customers that we are still here for them and to drive footfall in to stores. We want the advertising to act as a reminder and trigger for customers to come into store to get their products/help and advice for their DIY projects.''


Local & Regional Brand Communications Assistant